“Don’t mistake activity with achievement.” — John Wooden, the Wizard of Westwood

Embrace the discomfort: One of the Most Important Things to Do Right in a Start-Up to Execute Early and Innovate Forever (Part I)

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Kara NortmanJan 256 min read

In Defense of Food (Technology)

I love food. I think about it at least 10 times a day, both as a consumer and as an investor. I wake up…

Kara NortmanFeb 84 min read

Power Supply — Come for the food. Stay for the values

Kara NortmanJan 203 min read

Horses for Courses: Why Waldo’s founders are the best bet in local

Kara NortmanNov 24, 20156 min read

Giving Thanks for Picking the Right Investor [or Self-Flagellation for Picking Wrong]

Kara NortmanNov 11, 20154 min read

Choose your words wisely, they’ll define your business

Kara NortmanNov 2, 20157 min read

The Artist Formerly Known as Ecommerce

I feel like investors and entrepreneurs are doing themselves a disservice by bucketing all…

Kara NortmanOct 7, 20154 min read

2 trillion reasons why advanced manufacturing gets me excited as a venture investor

Kara NortmanJun 16, 20154 min read

Prediction: 3D Printing is exiting the “Trough of Disillusionment”

3D Printing had a moment in the consciousness of consumers and venture investors alike across the early part of the decade. But the attention and excitement heaped on this category seems to have waned within the…

Kara NortmanJun 2, 20154 min read

Upfront backs Parachute in bringing luxury bedding to the masses

We spend more time in our beds than nearly any other space in life. And we now know that quality of sleep is one of the single most important elements of living a healthy life. And yet, for most consumers, bedding and…

About

Venture Inside

Kara Nortman is a partner at Upfront Ventures and the Chairman of Seedling. Previously, she worked at IAC across M&A, Urbanspoon, Citysearch and Tinder. Read more about Kara.

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